The
show floor
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global exhibition
industry
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Why technology hasn’t killed the exhibition yet
The period 1980 to 2010 may have been defined by several trends, but none was more threatening to the industry or as complicated to overcome, than the arrival of the Internet. When the first two connections of the Advanced Research Projects Agency Network (Arpanet) were joined between Leonard Kleinrock’s Network Measurement Center and Douglas Engelbart’s…
Popular Posts
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Organisation membership burning you out?
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When AIPC, ICCA and UFI sought to unite and identify areas of common interest for education and research, what they in effect set out to do is give us all…
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Improving exhibitor satisfaction and loyalty at the big shows
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It won’t surprise anyone to say that when UFI and Explori teamed up to analyse the email survey responses from exhibitors at 1,040 trade shows, asking how they would improve their event…
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Busy aisles, twists and turns; the evolution of exhibition design
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The basic exhibition model has existed relatively unchanged for many, many years. While the technology and community development surrounding events has changed out of all recognition since the Bedouins parked…
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