The
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global exhibition
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Head to Head: Tokyo vs Oslo
Every month, IER pitches two exhibition destinations into unwitting conflict. The battleground may be measured in square metres, bed nights and air carriers, but the contestants will be judged on their infrastructure, nightlife, scope for sustainable growth and ease of doing business. So, ladies and gentlemen, grab your lanyards, fetch your notebook and take your…
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International exhibitions present something of a dilemma for businesses in countries and regions under protectionist government. In this case study, taken from my experience in Galicia, I look at convincing…
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Making a connection
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In Leonard E. Read’s charming story of the Fifties I, Pencil: My Family Tree, the author makes the clear point that nobody knows how to make a modern pencil. Today…
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Talk the talk
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In the UK at least, the fortunes of international destinations all-too-often lie in the hands of overpriced London agencies, typically staffed by eager-to-please affable types who pronounce their names unconventionally.…
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