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Why technology hasn’t killed the exhibition yet
The period 1980 to 2010 may have been defined by several trends, but none was more threatening to the industry or as complicated to overcome, than the arrival of the Internet. When the first two connections of the Advanced Research Projects Agency Network (Arpanet) were joined between Leonard Kleinrock’s Network Measurement Center and Douglas Engelbart’s…
Popular Posts
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Make 2019 the year we captivate our audiences
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Happy new year to you all and may your 2019 be equally as newsworthy a year as 2018 was. Some big deals went public in the closing weeks which is…
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Doing away with pay-to-play
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Chris Day, the senior marketing director for both MJBizCon and associated publication Marijuana Business Daily, told Steph Selesnick (my collaborator on The Exhibitionists) that you have to come at your event’s editorial…
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An ovation for innovation
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One thing that has always endeared me to the global exhibition industry is the fact that the events you create foster innovation on a definitively industrial scale. The SMEs that…
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