The
show floor
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global exhibition
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The easy come, easy go exhibition dilemma
Would you invest in a service that was unable to retain two thirds of its customers every year? This week my friend Stephanie Selesnick posted about our industry’s lamentable 30 percent retention rates 1 (drawing upon Ken Holsinger’s revelation at the PCMA Convening Leaders event) and I couldn’t help scratching my head. “Our industry’s blended…
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Location, location
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Convincing mayors and local governments of the need for exhibitions is the first step on the long road to establishing an exhibition as a fixture on the city’s local calendar.…
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The battle between local and global shows
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International exhibitions present something of a dilemma for businesses in countries and regions under protectionist government. In this case study, taken from my experience in Galicia, I look at convincing…
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Making a connection
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In Leonard E. Read’s charming story of the Fifties I, Pencil: My Family Tree, the author makes the clear point that nobody knows how to make a modern pencil. Today…
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