The
show floor
for the
global exhibition
industry
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People don’t trust big brands any more
Trust takes a long time to build and very little time to lose, and for an industry in which our customers are also our product, trust is everything When Brewdog co-founder James Watt issued his mea culpa last week, signalling the transition of the independent UK brand with a famously loyal following to its new…
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Why do we innovate, and what are the main types of innovation?
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Innovation has the power to transform organisations, teams and individual performance by revolutionising their product and/or service, and ultimately their relationship with their customers. In this article, I examine the…
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Location, location
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Convincing mayors and local governments of the need for exhibitions is the first step on the long road to establishing an exhibition as a fixture on the city’s local calendar.…
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The battle between local and global shows
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International exhibitions present something of a dilemma for businesses in countries and regions under protectionist government. In this case study, taken from my experience in Galicia, I look at convincing…
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