The
show floor
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global exhibition
industry
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Why technology hasn’t killed the exhibition yet
The period 1980 to 2010 may have been defined by several trends, but none was more threatening to the industry or as complicated to overcome, than the arrival of the Internet. When the first two connections of the Advanced Research Projects Agency Network (Arpanet) were joined between Leonard Kleinrock’s Network Measurement Center and Douglas Engelbart’s…
Popular Posts
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Know your audience to deliver their ideal event
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One of the worries with the next generation is to what extent they are actually interested in the physical get-together at all. It is, of course, an unsubstantiated fear. The…
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When exhibitions decided to go green
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The erection of temporary marketplaces can be a wasteful business, and exhibitions require a lot of materials that are often difficult to reuse or are outdated by the next edition…
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How big data transformed the exhibition industry
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Aside from social media, the development of digital media divisions at the world’s great exhibition organisers is a long and winding road. Ostensibly, it seems straightforward. Digital business may appear…
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