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Why technology hasn’t killed the exhibition yet
The period 1980 to 2010 may have been defined by several trends, but none was more threatening to the industry or as complicated to overcome, than the arrival of the Internet. When the first two connections of the Advanced Research Projects Agency Network (Arpanet) were joined between Leonard Kleinrock’s Network Measurement Center and Douglas Engelbart’s…
Popular Posts
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How exhibitions rose to the online challenge
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The impact of the online world required the exhibition industry to look beyond the ordinary exhibition model, to re-evaluate what it is that exhibitions provide the markets they serve. Rather…
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Showing value in times of crisis
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Entering a market in which the exhibition industry has not yet fully emerged is a risky activity, but if time has shown exhibition organisers only one thing, it is that…
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What is the appeal of small, mature exhibition destinations?
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Not all organisers have been focusing on the huge, unproven exhibition markets. Scandinavia, traditionally a domestic market with a predominantly local audience for its events, has been increasing the long-term…
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