The
show floor
for the
global exhibition
industry
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Why technology hasn’t killed the exhibition yet
The period 1980 to 2010 may have been defined by several trends, but none was more threatening to the industry or as complicated to overcome, than the arrival of the Internet. When the first two connections of the Advanced Research Projects Agency Network (Arpanet) were joined between Leonard Kleinrock’s Network Measurement Center and Douglas Engelbart’s…
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Hong Kong: China’s original shopfront
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One of the founding rules of commerce is to place your stall where the market can see it, where it is most likely to walk past it. Once you’ve got…
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The land of the showman
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Half of the world’s registered consumer and trade shows take place in North America. Its exhibition market size, the largest in the world for a single nation, makes it an…
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How did Germany become such an exhibition powerhouse?
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For any countries seeking to emulate the success of Germany, here’s a long-read on how the country built an exhibition industry envied across the globe. In the years that followed…
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