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End of globalisation or a world of opportunity for savvy organisers?
One of the most interesting things to come out of the World Economic Forum in Davos last week was Mark Carney’s assertion that the world’s middle powers must form trade alliances to protect themselves against the actions of unpredictable giants like the US. “The middle powers must act together, because if we’re not at the…
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How exhibitions rose to the online challenge
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The impact of the online world required the exhibition industry to look beyond the ordinary exhibition model, to re-evaluate what it is that exhibitions provide the markets they serve. Rather…
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Entering a market in which the exhibition industry has not yet fully emerged is a risky activity, but if time has shown exhibition organisers only one thing, it is that…
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What is the appeal of small, mature exhibition destinations?
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Not all organisers have been focusing on the huge, unproven exhibition markets. Scandinavia, traditionally a domestic market with a predominantly local audience for its events, has been increasing the long-term…
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