The
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Why technology hasn’t killed the exhibition yet
The period 1980 to 2010 may have been defined by several trends, but none was more threatening to the industry or as complicated to overcome, than the arrival of the Internet. When the first two connections of the Advanced Research Projects Agency Network (Arpanet) were joined between Leonard Kleinrock’s Network Measurement Center and Douglas Engelbart’s…
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Innovation has the power to transform organisations, teams and individual performance by revolutionising their product and/or service, and ultimately their relationship with their customers. In this article, IER examines the…
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Caravans to palaces
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Exhibitions and tradeshows have come a long way since caravans in the sand were circled by the Bedouin and other nomadic tribes that gathered to share products from the various…
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