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End of globalisation or a world of opportunity for savvy organisers?
One of the most interesting things to come out of the World Economic Forum in Davos last week was Mark Carney’s assertion that the world’s middle powers must form trade alliances to protect themselves against the actions of unpredictable giants like the US. “The middle powers must act together, because if we’re not at the…
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Making a connection
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In Leonard E. Read’s charming story of the Fifties I, Pencil: My Family Tree, the author makes the clear point that nobody knows how to make a modern pencil. Today…
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Talk the talk
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In the UK at least, the fortunes of international destinations all-too-often lie in the hands of overpriced London agencies, typically staffed by eager-to-please affable types who pronounce their names unconventionally.…
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Could event size count against exhibitor satisfaction and loyalty?
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In the world of professional conference organisers, much is made of the importance of brand ambassadors in generating interest – and ultimately attendance – in an event. A professional conference…
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