The
show floor
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global exhibition
industry
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Why technology hasn’t killed the exhibition yet
The period 1980 to 2010 may have been defined by several trends, but none was more threatening to the industry or as complicated to overcome, than the arrival of the Internet. When the first two connections of the Advanced Research Projects Agency Network (Arpanet) were joined between Leonard Kleinrock’s Network Measurement Center and Douglas Engelbart’s…
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Talk the talk
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In the UK at least, the fortunes of international destinations all-too-often lie in the hands of overpriced London agencies, typically staffed by eager-to-please affable types who pronounce their names unconventionally.…
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Could event size count against exhibitor satisfaction and loyalty?
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In the world of professional conference organisers, much is made of the importance of brand ambassadors in generating interest – and ultimately attendance – in an event. But while in…
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The role of stakeholders in the innovation process
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Comprehensive understanding of stakeholders will present an ecosystem within which we are able to model and test our innovation. Understanding which stakeholders are primary, secondary or tertiary will help us…
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