The
show floor
for the
global exhibition
industry
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End of globalisation or a world of opportunity for savvy organisers?
One of the most interesting things to come out of the World Economic Forum in Davos last week was Mark Carney’s assertion that the world’s middle powers must form trade alliances to protect themselves against the actions of unpredictable giants like the US. “The middle powers must act together, because if we’re not at the…
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The land of the showman
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Half of the world’s registered consumer and trade shows take place in North America. Its exhibition market size, the largest in the world for a single nation, makes it an…
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How did Germany become such an exhibition powerhouse?
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For any countries seeking to emulate the success of Germany, here’s a long-read on how the country built an exhibition industry envied across the globe. In the years that followed…
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What’s the true value of a venue?
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As the delineation between types of business events becomes ever-more cloudy, the boundaries between exhibitions, conventions and conferences less clear and increasingly dependent on crossover and hybridisation, the design of…
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