The
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global exhibition
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Head to Head: Tokyo vs Oslo
Every month, IER pitches two exhibition destinations into unwitting conflict. The battleground may be measured in square metres, bed nights and air carriers, but the contestants will be judged on their infrastructure, nightlife, scope for sustainable growth and ease of doing business. So, ladies and gentlemen, grab your lanyards, fetch your notebook and take your…
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Aside from social media, the development of digital media divisions at the world’s great exhibition organisers is a long and winding road. Ostensibly, it seems straightforward. Digital business may appear…
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How exhibitions rose to the online challenge
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The impact of the online world required the exhibition industry to look beyond the ordinary exhibition model, to re-evaluate what it is that exhibitions provide the markets they serve. Rather…
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