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Why technology hasn’t killed the exhibition yet
The period 1980 to 2010 may have been defined by several trends, but none was more threatening to the industry or as complicated to overcome, than the arrival of the Internet. When the first two connections of the Advanced Research Projects Agency Network (Arpanet) were joined between Leonard Kleinrock’s Network Measurement Center and Douglas Engelbart’s…
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What’s the true value of a venue?
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As the delineation between types of business events becomes ever-more cloudy, the boundaries between exhibitions, conventions and conferences less clear and increasingly dependent on crossover and hybridisation, the design of…
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Making an impact in the modern age
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On 11 March 2011, employees of Reed Exhibitions Japan, one division of the world’s largest international exhibition organiser, were gearing up for three exhibitions scheduled to begin in April, buoyed…
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