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Head to Head: Tokyo vs Oslo
Every month, IER pitches two exhibition destinations into unwitting conflict. The battleground may be measured in square metres, bed nights and air carriers, but the contestants will be judged on their infrastructure, nightlife, scope for sustainable growth and ease of doing business. So, ladies and gentlemen, grab your lanyards, fetch your notebook and take your…
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Not all organisers have been focusing on the huge, unproven exhibition markets. Scandinavia, traditionally a domestic market with a predominantly local audience for its events, has been increasing the long-term…
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Markets do not progress from emerging to developed overnight. There are no quick bucks to be made from a speculative or committed entry into an emerging market, and exhibition organisers…
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