The
show floor
for the
global exhibition
industry
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Head to Head: Tokyo vs Oslo
Every month, IER pitches two exhibition destinations into unwitting conflict. The battleground may be measured in square metres, bed nights and air carriers, but the contestants will be judged on their infrastructure, nightlife, scope for sustainable growth and ease of doing business. So, ladies and gentlemen, grab your lanyards, fetch your notebook and take your…
Popular Posts
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Improving exhibitor satisfaction and loyalty at the big shows
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It won’t surprise anyone to say that when UFI and Explori teamed up to analyse the email survey responses from exhibitors at 1,040 trade shows, asking how they would improve their event…
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Busy aisles, twists and turns; the evolution of exhibition design
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The basic exhibition model has existed relatively unchanged for many, many years. While the technology and community development surrounding events has changed out of all recognition since the Bedouins parked…
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Know your audience to deliver their ideal event
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One of the worries with the next generation is to what extent they are actually interested in the physical get-together at all. It is, of course, an unsubstantiated fear. The…
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