The
show floor
for the
global exhibition
industry
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Head to Head: Tokyo vs Oslo
Every month, IER pitches two exhibition destinations into unwitting conflict. The battleground may be measured in square metres, bed nights and air carriers, but the contestants will be judged on their infrastructure, nightlife, scope for sustainable growth and ease of doing business. So, ladies and gentlemen, grab your lanyards, fetch your notebook and take your…
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Singapore as a stepping stone to South East Asia
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While no individual market can compete with China in terms of sheer magnitude, the world’s focus on South East Asia has led to the development of large exhibition markets in,…
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Hong Kong: China’s original shopfront
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One of the founding rules of commerce is to place your stall where the market can see it, where it is most likely to walk past it. Once you’ve got…
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The land of the showman
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Half of the world’s registered consumer and trade shows take place in North America. Its exhibition market size, the largest in the world for a single nation, makes it an…
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