Organiser
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Marginalising customer interaction is like conversing through a catflap Why is it that many of us try to remove personal interaction from our dealings with our customers, at the same time as telling them personal interaction at events is what makes our industry so valuable? Customer service tools are sophisticated, automated and in many cases,…
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End of globalisation or a world of opportunity for savvy organisers?
One of the most interesting things to come out of the World Economic Forum in…
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Trust takes a long time to build and very little time to lose, and for an industry in which our customers are also our product, trust is everything When Brewdog…
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Would you invest in a service that was unable to retain two thirds of its customers every year? This week my friend Stephanie Selesnick posted about our industry’s lamentable 30…
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I should preface this by saying I don’t know if we’re in an AI bubble or not. On the one hand, a lot of cheap and easy funding has enabled…
