
The
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End of globalisation or a world of opportunity for savvy organisers?
One of the most interesting things to come out of the World Economic Forum in Davos last week was Mark Carney’s assertion that the world’s middle powers must form trade alliances to protect themselves against the actions of unpredictable giants like the US. “The middle powers must act together, because if we’re not at the…
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Know your audience to deliver their ideal event
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One of the worries with the next generation is to what extent they are actually interested in the physical get-together at all. It is, of course, an unsubstantiated fear. The…
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When exhibitions decided to go green
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The erection of temporary marketplaces can be a wasteful business, and exhibitions require a lot of materials that are often difficult to reuse or are outdated by the next edition…
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How big data transformed the exhibition industry
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Aside from social media, the development of digital media divisions at the world’s great exhibition organisers is a long and winding road. Ostensibly, it seems straightforward. Digital business may appear…
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