The
show floor
for the
global exhibition
industry
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Head to Head: Tokyo vs Oslo
Every month, IER pitches two exhibition destinations into unwitting conflict. The battleground may be measured in square metres, bed nights and air carriers, but the contestants will be judged on their infrastructure, nightlife, scope for sustainable growth and ease of doing business. So, ladies and gentlemen, grab your lanyards, fetch your notebook and take your…
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Caravans to palaces
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Exhibitions and tradeshows have come a long way since caravans in the sand were circled by the Bedouin and other nomadic tribes that gathered to share products from the various…
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The role of stakeholders in the innovation process
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A comprehensive understanding of stakeholders creates an ecosystem within which we are able to model and test our innovation. Understanding which stakeholders are primary, secondary or tertiary will help us…
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Make 2019 the year we captivate our audiences
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Happy new year to you all and may your 2019 be equally as newsworthy a year as 2018 was. Some big deals went public in the closing weeks which is…
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