The
show floor
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global exhibition
industry
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Head to Head: Tokyo vs Oslo
Every month, IER pitches two exhibition destinations into unwitting conflict. The battleground may be measured in square metres, bed nights and air carriers, but the contestants will be judged on their infrastructure, nightlife, scope for sustainable growth and ease of doing business. So, ladies and gentlemen, grab your lanyards, fetch your notebook and take your…
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How did Germany become such an exhibition powerhouse?
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For any countries seeking to emulate the success of Germany, here’s a long-read on how the country built an exhibition industry envied across the globe. In the years that followed…
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What’s the true value of a venue?
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As the delineation between types of business events becomes ever-more cloudy, the boundaries between exhibitions, conventions and conferences less clear and increasingly dependent on crossover and hybridisation, the design of…
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The enigma of staging a motor show in a country unknown for its cars
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News that the traditional Geneva Motor Show in Switzerland has been permanently cancelled (to be replaced by new car show called Autoxperience Geneva) marks the end of an era. It’s…
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