Destination
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Exhibitions have an almost unique ability to present global trends to domestic markets, and in doing so opening doors to the people who live there. But what pieces must a destination have in place to make a successful exhibition industry? New Orleans jazz is famous around the globe. The New Orleans jazz funeral less so,…
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Talk the talk
In the UK at least, the fortunes of international destinations all-too-often lie in the hands…
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News that the traditional Geneva Motor Show in Switzerland has been permanently cancelled (to be replaced by new car show called Autoxperience Geneva) marks the end of an era.…
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Convincing mayors and local governments of the need for exhibitions is the first step on the long road to establishing an exhibition as a fixture on the city’s local…
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Trade shows and exhibitions do present something of a quandary for businesses in more protective regions. Imagine that you own a successful furniture shop in your home town, happily…
